Live in the now, learn from yesterday
Question to the NHL: Why bother wasting your money coming up with lame hockey commercials when you can get others to do it for you better? I've sent the email to Gary Bettman thousands of times and am starting to get the feeling he isn't sending one back, so I'm posing the question here. Can't the NHL do better than it has been? Over the last decade or so there have been some memorable advertising from outside the NHL that have made them looked silly in comparison. Here are a few of them to get you all going. ESPN aired this little ditty back in the days when they actually used to show NHL games and highlights. Really. I'm not kidding you. Mats Sundin is front and center in this Nike ad. Didn't really like this one all that much but it's still better than the NHL's advertising. Nike is at it again. I have to say that this one is probably my all time favorite. Nike yet again. Same premise, still good. Look, even the Fox network was able to put out a decent NHL ad. Look at it closely and you'll notice the blue hue around the bowling ball for the American audience (now I am kidding you). Ahh... remember this commercial from Baeur/Nike? Lindros must long for these days again. Nowadays he needs the GM in Dallas to tell the security guys to allow him into the building. Molson Canadian. That's right a beer company can make anything look good. Another Molson commercial which may just answer the question on why I drank so much beer during the lockout. The boredom or the subliminal messages? At any rate, who can say no to such a powerful media campaign. Certainly not I. Of course we'll never see any action on the NHL's part to reverse their ads failings. They're still too pumped on the whole "Game on!" slogan from Waynes World back in 1992. Well Mr. Bettman as Garth once told Wayne in that movie, "Live in the now!!!" Party on Gary, party on.